Moving on

Now that I had completed one poster for Waitrose, my boss sent me an email asking if I would like to create a poster for the Waitrose way summer newsletter for Group A. I quickly rang back and was surprised to learn that he had just been in a meeting and talked about the possibility of doing a newsletter to be displayed for every group in the business and also a poster celebrating his store being open for 6 months.
This was definitely something that I wanted to pursue so accepted the offer.


Recharged Introvert
Collage/ photoshop illustration
A4

Recharged Introvert

Collage/ photoshop illustration

A4


Aside from doing art for the company I work for, I like to do my own images sometimes. This particular image is my interpretation of something a lot of introverts like to do including myself. Other people enjoy going out clubbing, drinking and partying and I think that if that makes you happy, nobody is going to stop you. Tthat isn’t me though. I enjoy my own company, whether that be reading a book, watching a film creating a new piece of artwork, it’s what I enjoy doing. It helps me relax and unwind. For a long time, I thought that I was part of a small minority who enjoyed doing the things I do, but after doing some research, I have found out that I am an introvert and it’s something I am proud of being.

The image I decided to create, was to reflect this aspect of myself and includes an slight self portrait of myself just reading a book, whilst being plugged in to recharge.


Here are the final images for the poster design with and without the text. Once I had all the images, I had the task of inputting the text I had been sent over. In keeping with what I had learnt before, I didn’t want to keep the text in boxes and allowed them to mould around the images, making a more interesting design. With this done, I sent it off and a few weeks later, it was in over 20 stores across Hampshire, Dorset, the isle of Wight and the Channel Islands.


This image is of a school group being taught about healthy food and the also what other types of fruit and vegetables are available. Creating this image helped me further my skills of sketching people and getting their hair, posture and faces right which I think has paid off well.


The last two images created were a group image and an image of a fish. I had some help with the group image as I had been sent a photo from a business event. I found the right photo that would reflect Waitrose being part of the event and produced a rough sketch, which was then taken into photoshop. As I use texture in my images, I decided that the clothes they wore should incorporate the uniform worn. Often when using a photo, one of the key aspects you have to achieve is re-creating a likeness to the people you are drawing and getting their facial features spot on. This took a while as I wanted to get it right and I also found that hair is also important to get right. I had the photo open whilst I was using photoshop as something to look at and compare. I was pretty pleased with how it turned out.

The next image was to create something to reflect fishermen and local produce in Lymington. I did a quick search for loac fish and found one that was a simple enough design. I think again using texture, helped add more character to the fish.


Using the same principles as the last image, I wanted to use patterns to give an extra quality to my individual images. Although they are relatively small, I find that just adding that extra bit of detail can make all the difference. The idea behind the image, was to incorporate all the elements and come up with a design for a new bag for life, celebrating home grown produce. The image was created once again in photoshop which allowed me to further the image.


My next step was to create the bag for life image. For this design, the bases came from a waitrose branch who had sent fruit and vegetable and a  grow your own kit along with a bag for life to school children to encourage them to grown their own healthy food.


After looking at the first rough copy of the poster,  I chose to get rid of the conformity that was the box. I also felt that the pattern behind the image just didn’t make sense so this had to go as well. With these gone, It gave me more space to use. It was already starting to make a lot more sense and the image had more clarity.
It was heading in the right direction.

After looking at the first rough copy of the poster,  I chose to get rid of the conformity that was the box. I also felt that the pattern behind the image just didn’t make sense so this had to go as well. With these gone, It gave me more space to use. It was already starting to make a lot more sense and the image had more clarity.

It was heading in the right direction.


With all the images sketched and completed through photoshop, it was time to bring all the elements together for the first final image. The idea behind the image was to re-create a food bank. Having the images ready, I was able to simply create multiply each item to make them appear large in numbers. With this done, I transferred the image over to my poster layout and placed it where I thought it should go. Something was bugging me however, I wasn’t happy with the image being inside a set box shape. It took up more space than I had going spare and the image itself was becoming unclear. I needed to rethink this.